Mr. Farzam Afshar has been Chief Executive Officer of VeriFacts Automotive since he co-founded the company in 2002. With over 20 years of shop ownership and executive management experience, Mr. Afshar is widely recognized as one of the true pioneers and thought leaders in the collision repair industry. In 1989, Mr. Afshar entered the collision repair industry as an owner/operator of Sterling Automotive Group headquartered in Orange, CA. He successfully expanded the business to multiple locations throughout southern California and sold his collision repair facilities in 1998 to the largest collision repair consolidator in the market. He then served as Senior Vice President of Business Development and co-owner of EZ-Image, an electronic claims and imaging solution. Mr. Afshar served in a strategic consulting capacity to various companies regarding industry acceptance of electronic claims solutions, industry standards and other emerging technology initiatives. Mr. Afshar also owned Express Lube, Oil and Smog Station (a franchisee of Texaco) from 1996 to 2000.
Mr. Afshar serves in key leadership positions and generously donates his time to many organizations in the collision industry. Mr. Afshar has served on the Board of Directors of the Collision Industry Electronic Commerce Association (CIECA) since 1994 and has filled roles of Chairman and Vice-Chairman. He also served on the Board of Directors of the Society of Collision Repair Specialists (SCRS) from 1992 to 2008 and was voted Chairman in 2007-2008. He has also been a national judge for SkillsUSA since 2007. Mr. Afshar has previously served as an international board member with the Inter-Industry Conference on Auto Collision Repair (I-CAR) organization. Mr. Afshar has been an active participant in the Collision Industry Conference (CIC) and has served in leadership roles as co-chair of the Electronic Commerce Committee and member of the Standard Development Committee. Mr. Afshar holds a Bachelor of Science degree in Electrical Engineering from California State University at Long Beach.