Mark E. Olson is Chief Operating Officer of VeriFacts Automotive. He has over 28 years experience in the collision repair industry, including roles as collision repair and refinish technician, body shop management and ownership. He has also worked as an independent physical damage appraiser and as an adjuster for Allstate Insurance Company. Mr. Olson is a certified instructor with the Inter-Industry Conference on Auto Collision Repair (I-CAR) and is certified to teach 42 different disciplines of instruction within I-CAR. In 2002, Mr. Olson was voted instructor of the year for I-CAR's North Western Region. Mr. Olson has been active in the collision repair industry serving on many committees and boards and has served in an advisory capacity to the Washington Auto Body Craftsmen's Association and the Lake Washington Technical College's Auto Collision repair department. Mr. Olson is an ASE Master Certified collision repair technician in 4 areas of certification. He is also a regional trainer for Hunter Engineering. Mr. Olson has traveled extensively throughout the United States and Canada coaching individual technicians, insurance professionals and collision repair facilities on the proper repair methods in collision repair. He is widely considered an industry expert in vehicle damage assessment, proper repair methods and collision forensic analysis and is passionate about addressing the challenges that ever-evolving vehicle design changes bring to the industry.