Farzam Afshar has been Chief Executive Officer of VeriFacts Automotive since he co-founded the company in 2002.
His 27+ years of shop ownership and executive management experience include serving as an owner/operator of Sterling Automotive Collision Group in Orange, CA. Afshar successfully expanded the business to multiple southern California locations until 1998, when his collision repair facilities were sold to the largest collision repair consolidator in the market.
As Senior VP of Business Development and co-owner of EZ-Image, an electronic claims and imaging solution, Afshar helped mainstream electronic claims solutions, industry standards and other emerging technology initiatives. He also owned Express Lube, Oil and Smog Station (a franchisee of Texaco) from 1996 to 2000.
Afshar serves in key leadership positions and generously donates his time to many industry organizations, including the Collision Industry Electronic Commerce Association (CIECA), Society of Collision Repair Specialists (SCRS) and Collision Industry Conference (CIC). He’s been a national judge for SkillsUSA since 2007, and previously served as an international board member with the Inter-Industry Conference on Auto Collision Repair (I-CAR) organization.
Afshar holds a Bachelor of Science degree in Electrical Engineering from California State University at Long Beach.